Inside Iceland: A Budget Supermarket
Inside Iceland: A Budget Supermarket is a TV show on SBS ONE. The program has been available since 2024. A total of 4 episodes have been broadcast, most recently in October 2024.
Last episode
44:02
44:02Inside Iceland: A Budget Supermarket
Christmas is the biggest time of year for all retailers, but especially for Britain's ultra-competitive supermarkets. They have to think about Christmas for at least ten months a year, says Iceland's Head Development Chef.
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44:14Brits who are seeking more value for money are buying more frozen food. Iceland is battling to keep its frozen crown as supermakrets look to cash in.
44:46In this episode, with British supermarkets chasing every pound going and under more pressure than ever now that Lidl and Aldi have shaken up the market, the budget chain is under pressure to find new ways to drive costs down.
44:24Sir Malcolm Walker, who founded Iceland 50 years ago, has handed the reins of the company to his son Richard. The 38 year old Managing Director has big plans to build on the £3 billion empire he's been handed, opening new stores and launching new products.